Clients we've worked with
Trusted by high-growth e-commerce brands and global leaders.
A specialist team that runs Google Ads, and only Google Ads, for brands that want a partner who answers for the numbers, not an agency that hides behind them.
From early-stage DTC brands to global healthcare names, we partner with businesses that want Google Ads run on profit, not on vanity metrics. Four accounts, four different problems, one method.
We keep testing new strategies to unlock additional contribution margin, not just a better ROAS.
"I started Goodwin Partners after years of running other people's budgets, first inside agencies on accounts like ABB and Novo Nordisk, then in a startup of my own where every pound of ad spend came out of margin I could feel. Most agencies chase ROAS and call it a win. I care about whether the business made money. If you want Google Ads run with an operator's eye rather than an agency's, that's who this was built for."
Goodwin Partners was founded by Salvatore Puglisi. He studied in Rome, took an MSc in Digital Strategy at Politecnico di Milano, and spent years inside agency work on accounts like ABB, Bayer, MotoGP and Novo Nordisk before going independent. He founded and scaled an Italian startup to roughly €500K ARR before building Goodwin Partners, so the work is run with an operator's eye on margin, not an agency's eye on billable hours. He's built a team of senior operators around him, with every account run by people who've scaled real budgets.
Book a call
Meeting the team at Goodwin Partners has been one of my best business meetings yet. Salvatore's depth of knowledge, not only of the platform but of business in general, has taken my brand from zero to $30K MRR. What I really appreciate is their transparency and full accountability for everything they do.
Goodwin helped us get out of a long stretch where revenue was stuck at $20K a month. Thanks to Salvo and his team we reached $110K MRR, and last year that growth allowed us to secure VC funding to fuel the business.
Goodwin's team fixed our conversion tracking in one day and helped us reach €1 million ARR in under a year. Without Salvo, who always goes far beyond what's asked of him, we couldn't have achieved that.
We run every account in the same order. The foundations come first, because everything above them compounds, or fails, on what's underneath.
Conversion tracking rebuilt, conversion data maximised, goals and target KPIs agreed before a single bid changes. The algorithm can't optimise towards numbers it can't see.
The golden rules of structure: consolidate where data is thin so Smart Bidding can actually learn, segment only where it earns its keep. A clean account and a clean feed beat clever bidding every time.
Search-term mining down to the n-gram, Performance Max brought under control with asset-group and listing-group structure plus brand exclusions, tROAS laddering, deep feed optimisation and audience signals. The work that separates a specialist from a button-pusher.
Only then do we scale, and with intent. More budget into what's already winning, better offers and landing pages on what's middling, new angles tested in a controlled way. In that order.
Yes. Search, Shopping, Performance Max, YouTube and the Merchant Center feed work behind them. Depth in one platform beats a shallow pass at five, and it means you get people who live in the account rather than generalists.
Read-only access and about forty-five minutes of our time. We go through the account the way we'd run it: where the budget lands, what the tracking misses, which campaigns are quietly bleeding. You keep the findings whether or not we work together.
We pressure-test both, because what you sell and where you send the traffic decide more than any bid will. We don't build websites, but we'll tell you exactly what's costing you conversions and work with your team or ours to fix it.
A fixed number at any one time. That's what keeps us in your account every week instead of once a month with a screenshot and an invoice.
UK, US, EU, Australia and New Zealand. Feed, currency and language differences across those markets are part of the everyday work.
Pick a time below. Bring read access to the account if you can; we'll do the first pass live.