Google Ads · London

Google Ads, run like it's our money. your margin. real profit.

A specialist team that runs Google Ads, and only Google Ads, for brands that want a partner who answers for the numbers, not an agency that hides behind them.

Running Google Ads for brands across the UK, US, EU, Australia & New Zealand

Brands we’ve grown on Google Ads

Free Google Ads audit

Let us pick the account apart. For free.

Give us read access and forty-five minutes. We go through the account the way we’d run it: where the budget actually lands, what the tracking is missing, which campaigns are quietly bleeding. You keep the findings either way. If we’re not the right fit, we’ll say so and point you somewhere better.

Why brands switch to us

The unglamorous things that actually move the number.

Not dashboards, not buzzwords. The short list of things that decide whether a Google Ads account makes money.

01 · Foundations

Clean data first

Conversion tracking rebuilt, data input maximised, goals and target KPIs agreed before a single bid changes. The algorithm can’t optimise toward numbers it can’t see.

We only do one thing

Google Ads, all of it: Search, Shopping, Performance Max, YouTube, and the feed work nobody else wants to touch. Depth in one platform beats a shallow pass at five.

Measurement before money

Most accounts we see are half guessing: conversions double-counted, key actions untracked, bidding on noise. We fix what you measure before we touch what you spend.

The click is the middle, not the start

What you sell and where you send the traffic decide more than any bid ever will. We pressure-test the offer and the landing page, not only the campaign.

We answer to your P&L

Targets agreed before launch, then reporting on profit, CAC and margin, not the metrics that just flatter a slide. We’ve run a business of our own and manage yours like one.

We take fewer accounts than we could

A fixed number at any one time. It means we’re in your account every week, not once a month with a screenshot and an invoice.

How we run an account

Fix the foundations, then scale.

We run every account in the same order. The foundations come first, because everything above them compounds, or fails, on what’s underneath.

01 · Foundations

Clean data first

Conversion tracking rebuilt, data input maximised, goals and target KPIs agreed before a single bid changes. The algorithm can’t optimise toward numbers it can’t see.

02 · Structure

Build the account right

The golden rules of structure: consolidate where data is thin so Smart Bidding can actually learn, segment only where it earns its keep. A clean account and a clean feed beat clever bidding every time.

03 · Advanced

Pull the expert levers

Search-term mining down to the n-gram, Performance Max brought under control with asset-group and listing-group structure plus brand exclusions, tROAS laddering, deep feed optimisation and audience signals. The work that separates a specialist from a button-pusher.

04 · Scale

More · Better · New

Only then do we scale, and with intent. More budget into what’s already winning, better offers and landing pages on what’s middling, new angles tested in a controlled way. In that order.

Selected work

What changed once we took over.

Three accounts, three different problems. Full breakdowns on request.

DTC orthotics · US / UK

$10K → $1.1M ARR in 11 months

Stride Soles

Google Ads: Shopping, Search, Performance Max

Niche fragrance · EU

0 → $30K MRR at 4× MER

Atelier des Sens

Google Ads: Search + Shopping scale

Consumer goods

+42% ROAS, −26% CPA

Velora Home

Google Ads restructure + feed optimisation

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Who runs the work

Years of other people's budgets before yours.

Goodwin Partners was founded by Salvatore Puglisi. He trained in Rome, took an MSc in Digital Strategy at Politecnico di Milano, and spent years inside agency work on accounts like ABB, Bayer, MotoGP and Novo Nordisk before going independent.

He founded and scaled an Italian startup to roughly €500K ARR before building Goodwin Partners, so the work is run with an operator’s eye on margin, not an agency’s eye on billable hours. He’s built a team of senior operators around him, every account run by people who’ve scaled real budgets.

Let's look at your account ✦ No pitch, just the numbers ✦ Book a free audit ✦ Let's look at your account ✦

Working together

Let's look at your account.

Managing Google Ads across five markets

Google Ads, run like it's our money. your margin. real profit.

Let us pick the account apart. For free.

The unglamorous things that actually move the number.

Clean data first

We only do one thing

Measurement before money

The click is the middle, not the start

We answer to your P&L

We take fewer accounts than we could

Fix the foundations, then scale.

Clean data first

Build the account right

Pull the expert levers

More · Better · New

What changed once we took over.

$10K → $1.1M ARR in 11 months

Stride Soles

0 → $30K MRR at 4× MER

Atelier des Sens

+42% ROAS, −26% CPA

Velora Home

We didn't We didn't

Client name

Client name

Client name

Years of other people's budgets before yours.

Philosophy

Coverage

Reach

Let's look at your account.