A third of DTC ad budgets go to Google, and most agencies earn none of it. We're the senior Google Ads team that runs it under your brand: judged on your clients' profit, never in front of them, and barred by contract from pitching them.
Right now it's run by the founder, a freelancer or another agency. The first two leak margin. The third would happily take your retainer too.
Sources: Common Thread Collective channel mix benchmark, Q1 2026, $231M tracked spend · iProspect, 64 Meta Search Lift studies, 2025 · London senior PPC job listings, 2026.
White-label partnerships rarely end over bad bidding. They end when spend climbs, results flatten and the partner goes quiet while you face the client.
We run the account, you own the relationship. Everything the client sees carries your name. You set the price and keep the margin.
We sit in client calls as part of your team, on your email domain, and plan Google alongside your Meta and email so the channels stop fighting over credit.
Rather not touch Google at all? Introduce the client, we contract with them directly, and you earn a recurring commission every month they stay.
Give us read-only access to any client's Google Ads account. We send back an audit in your branding: where the budget is leaking, what Performance Max is taking credit for, and what fixing it is worth. You take it to the client as your own. If they already have a Google agency, this is usually where it shows.
"Goodwin helped us get out of a long stretch where revenue was stuck at $20K a month. Thanks to Salvo and his team we reached $110K MRR, and last year that growth allowed us to secure VC funding to fuel the business."
No retainer to sign up front. You see the work on one client before you put a second in our hands.
Thirty minutes on your client base, which model suits you and the numbers. NDA and non-solicit signed before you share a single account.
Read-only access to one account. You get a written audit you can put in front of the client as your own work.
We take the account over, fix tracking and structure first, and report weekly in your format. You see exactly how we work before committing more.
Each new client gets the same intake, a named senior lead and agreed response times. You sell, we deliver.
A fixed monthly partner rate per account, set by ad spend and scope, not a cut of your retainer. You price it to your client and keep the margin. Referrals earn a recurring commission instead. You'll have the numbers on the first call.
Not on white label. Every report, email and document goes out under your name, and we never contact the client. On the embedded model we're introduced as part of your team.
A non-solicit clause in every partner agreement, which runs during the partnership and after it ends. And we only do Google Ads, so there's no Meta, email or CRO retainer for us to sell them.
Send us read-only access. The audit shows what they're missing, in your branding, and you decide whether to pitch the switch.
Not with us. We report blended results and new-customer revenue, not Google's own ROAS, and keep Performance Max off brand searches your Meta ads created. One set of numbers, agreed with you.
The client owns the ad account and Merchant Center, so nothing moves and nothing breaks. We hand over documentation of the structure, tracking and live tests.
An account is worth running when the extra profit clearly outweighs the fee. If a client isn't there yet, the audit will say so, and we won't take it on.
UK, US, EU, Australia and New Zealand, including multi-currency and multi-language Shopping feeds.
Pick a time below. Thirty minutes on your clients and the model that fits, then a free audit of one account, in your branding, that you can pitch from.